It’s easy to assume that some businesses rely on advertisements more than others. A veterinary clinic seems like it doesn’t need to advertise because the people in the community will go to it when it’s within the neighborhood, right? That’s easy to assume for the immediate vicinity, but when pet owners from the next block are not aware of the presence of the clinic, they’ll have no way of knowing if there are no ads.
Clients Come and Go
Some pets are more dedicated to pet care than others. Those who are dedicated will keep to the regularly scheduled veterinary visits after going home with veterinary prescription bags you’ve filled with vitamins and medications for their pet. Even after the pet has fully recovered, you’ll have these clients. You may build a long-term connection with them.
Some pet owners, however, visit sporadically. You’ll never know when they’ll visit again, and often they will only make an appearance with their pet when there’s something wrong. The occasional business is only there out of necessity, which means they are less likely to mention your name to their colleagues who are looking for vets.
Word of Mouth Is Not Enough
You’re lucky to have a couple of clients who will refer you to their friends, but you can’t expect all of them to do that. To get more exposure, it’s time to invest in promotional products and participate in local events. For instance, you can sponsor a pet-friendly event.
Give away branded corporate gifts and items, such as chew toys and t-shirts. You may also offer to talk at a conference, where you can advertise a company website or leave your business card with possible clients.
Everyone needs to advertise their business to get more clients. You may not need to be as aggressive as businesses in other industries, but you don’t need to pretend like you don’t need the help either.